Because market success is made on the street.

We select representative user groups from our international crowd community based on the specific criteria of your target audience, their demographics, or their location.

We design critical user journeys and comprehensive questionnaires for your user experience studies. Study participants give quantitative and qualitative feedback, deliver detailed bug reports and point out opportunities for improvement.

With our comprehensive final test reports, you’ll get a clear summary of all the study and test results as well as distinct recommendations for action.

During our user experience tests, selected test teams record their sessions. They comment on the steps carried out and explain how they like the application, their opinion on how intuitive the navigation of the tested product is and which of their expectations were met or not met.

You receive the most relevant and critical insights from all submitted video recordings in one single video.

Digital experiences are not solely created at first contact. Your customers' impressions can change over time when they delve deeper into the functionality of your product or if they learn about your competitor’s products.

With our user experience insights accompanying the development process, you can continuously collect quantitative and qualitative feedback from representative customer panels. Resulting in permanently satisfied users and successful, long-term customer relationships.

With the customer experience services from msg.passbrains, you can see your products and services through the eyes of customers and ensure that users are permanently satisfied:

• Find out how your digital products and services are experienced by the entire spectrum of your customers.
• Understand the strengths and weaknesses of your product and target specific issues.
• Convert insights into positive user and customer experiences during different phases of the customer and product life cycle.
• Involve your customers in the development of your products and services at an early stage and receive valuable ideas and suggestions for improvements made by future product and service updates.
• Gain insights into specific factors that create customer satisfaction and ensure long-term enthusiasm, loyalty and a high level of trust.
• Strengthen the bond with new customers, learn first-hand from the experiences of current customers and ignite the spark again for inactive customers.

The most complex test is of no use if it does not provide exactly the answers you need. That is why we offer a bespoke test concept instead of an off-the-shelf test product.

This way you get exact answers to your questions precisely when you need them.

msg.passbrains crowdsourced testing offers you true-to-life tests with the right testing strategy for almost every area of application:

• Functionality 
  We put the functions of your products and services on trial. msg.passbrains offers you structured and exploratory tests that guarantee optimal test coverage across a wide range of devices and system configurations.
  With exploratory tests, our crowd intuitively explores the functionality of an app. This way we often uncover problems and errors that would not have been discovered with regular, structured tests.
• Usability
  Real users from the crowd check how user-friendly your products and applications really are and how well the applications are received by your target audience. With this feedback on usability, you’ll gain specific pointers on how to accurately improve your applications according to the needs of your target audience.
• User load test
  A scalable number of real users from the crowd operates your system under synthetic load and evaluates its performance. This way you gain valuable information about the behaviour of your system under load. Because good performance means more than just adhering to technical SLAs.
• Compatibility
  Real users from the crowd test your products and services on their own devices. This way you’ll quickly and efficiently find out if there are any device-dependent problems occurring with your product or service.
• Localization
  With our localization tests you’ll be able to test the regional compatibility of your application, to check if platforms are culturally appropriate or to validate your translations. Our global community offers you experienced test teams from across all regions and cultures.
• Additional areas of application
  For special requirements that cannot be covered with crowdsourced testing alone, we closely cooperate with the ISTQB-certified test experts from msg Test, Quality & Lifecycle Management.

Comprehensive testing provides a lot of data. But which data is truly important to you? 
We filter the relevant information from the flood of results. This way you’ll get the answers that are crucial for your success and save time and money.

msg.passbrains offers you a complete end-to-end managed service for crowdsourced testing. 
Completely according to your own requirements:

• We’ll employ the appropriate test teams.
• We’ll process the financial compensation of the participants directly and automatically.
• We’ll ensure optimal coverage of devices, operating systems, browsers, networks, locations, and languages.
• We’ll collect and validate the output.
• We’ll analyse and revise all insights gained.
• We’ll provide you with comprehensive and clear final reports.

Track the testing status on the msg.passbrains platform while you relax and concentrate on your core tasks.

We’ll gladly take on both the development of high-quality questionnaires as well as the execution of the survey. You can have us carry out different surveys along the entire product life cycle and at different phases of your study.

Thanks to our real-time analyses, you can access the status of your study results at any time and make use of it whenever you desire. At the push of a button, you’ll receive any data and analyses, clearly presented, even before your study is finished.

During your study, participants from your user panel will be notified on their mobile devices as soon as a new survey is available. Immediately after the participants have submitted their work results, they automatically receive evaluation points and fair remuneration.

This is how you get high quality results quickly.

Nobody knows better what your customers expect than themselves. That is why msg.passbrains offers you an exclusive online community for your company. Here you can directly involve the users of your products and services in your market insights, ideation, user experience and testing. With this feedback you ensure the success of your applications and at the same time strengthen your customer communication and brand loyalty.

Your employees also hold valuable potential for the future of your company. They often have deep insights into your products, find valuable solutions and want to be part of a success story. With your personal online community from msg.passbrains you can make use of free capacities of your employees and, if necessary, identify and harness specific skills while strengthening their motivation, commitment and identification with your company.

As with the msg.passbrains crowd, the members of your own online community are selected according to your specific criteria and, depending on availability, invited to participate in your projects. msg.passbrains quickly and globally accommodates your customers and employees into your personal online community.

With msg.passbrains you create a win-win situation for your company and your customers in all stages of your digital product’s life cycle.