Artificial
Intelligence

To what extent is generative AI already being used in large German companies? What are the main use cases? msg conducted an online survey together with the market research institute INNOFACT - with exciting results.

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The rapid development of generative AI and large language models has ushered in a new era that is sweeping through our world. But to what degree has this revolution already impacted the corporate landscape in Germany? In this Viewpoint interview, Mark-W. Schmidt, Head of AI at msg, sheds light on the impact of GenAI on the economy and provides insights into the current msg study on the use of GenAI

Detecting road damage in Cologne is a time-consuming process. Together with msg, AWB investigated whether artificial intelligence could make the procedure more efficient.

Where many market solutions come to a standstill, msg delivers a tailor-made product: Neo, a digital voice assistant that can be implemented completely independently and also works offline. Not only that, but the use of Neo has already resulted in considerable CO2 savings.

How can energy consumption be reduced? The first step on the way to greater energy efficiency is greater transparency regarding heat generation and consumption - and this is precisely what Techem has made its goal.

Paradigma works with a broad network of specialist partners in customer service. Peak times in the hotline and the desire for a high degree of digitalization led Paradigma to introduce a digital assistant called Sunny together with msg.

Generative AI is already widely used by German companies across all sectors. This is the result of an online survey conducted by the IT and consulting company msg.