Miele – Customer reference

About Miele

Miele is a German manufacturer of domestic and commercial appliances that produces for the international market worldwide. The company focuses on networking and controlling its household appliances via digital apps and the use of AI.

Challenge

Further development of a B2C SmartHome app for the mobile control of networked household appliances. Digital assistants that communicate with the connected household appliances bring the technical innovations of the appliances closer to the user and provide support in daily use, e.g. through intelligent recipe control and guided coffee tasting.

Solution

Design and conception of virtual cooking and tasting assistants, as well as a store solution for the purchase of paid intelligent assistants, taking into account the customer's UI/UX specifications. Implementation of the assistants with a cross-platform Xamarin app for iOS and Android devices.

Our services

Workshops to record, design and document the processes
UI/UX design coordination for the new features, incl. creation of click prototypes
Support in the design of the customer's style guide
Development of new assistants in iOS and Android with Xamarin
Integration of individual, device-specific interfaces
Testing, piloting and securing the market launch of the assistants

Customer benefits

Digital value-added services for household appliance customers
Innovative showcases with high media attention for the IFA
UX design and app development from a single source
Cross-platform app solution in iOS and Android with Xamarin

Discover more surpluses

International agierender Übertragungsnetzbetreiber

Cost reduction with Robotic Process Automation

Significant cost reduction through automation of business processes using Robotic Process Automation (RPA)

Success Story Thule Group

Staying ahead with GenAI product translations

Translating article descriptions into 23 languages often takes weeks. Thanks to GenAI, translated content is available in just a few seconds.

Success Story SMS group

SMS group: Modernization of plant software

SMS group and msg modernize a 20 year old technology system for seamless tube rolling mills

Success Story AWB Köln

AWB Cologne: Detecting road damage with AI

Detecting road damage in Cologne is a time-consuming process. Together with msg, AWB investigated whether artificial intelligence could make the procedure more efficient.

Success Story KTE

Optimized testing processes at KTE

Where many market solutions come to a standstill, msg delivers a tailor-made product: Neo, a digital voice assistant that can be implemented completely independently and also works offline. Not only that, but the use of Neo has already resulted in considerable CO2 savings.

Success Story HANSA-FLEX AG

Processes automated - competitive edge secured

In just two months, HANSA-FLEX AG is working with msg to implement the European reporting obligation for substances of very high concern (SVHC).

Success Story WAGO

The ‘racing car’ in data management

The industrial company WAGO implemented the Master Data Management (MDM) platform from Stibo Systems, but did not utilise the potential that the platform offers. The result? Performance weaknesses and acceptance problems within the workforce. That's why the company brought msg on board. This resulted in a long-standing partnership, crowned by many joint successes.

Success Story Paradigma

msg simplifies customer service at Paradigma with “Sunny”

Paradigma works with a broad network of specialist partners in customer service. Peak times in the hotline and the desire for a high degree of digitalization led Paradigma to introduce a digital assistant called Sunny together with msg.